Real Stars On Broadway?

LINK: https://www.nytimes.com/2021/08/27/theater/this-is-broadway-campaign.html

‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers

The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.

By Michael PaulsonAug. 26, 2021

Broadway producers and theater owners, concerned about whether fans are ready to return as dozens of shows prepare to start or resume performances, have banded together for an industrywide marketing campaign aimed at persuading Broadway’s core audience to purchase tickets.

Gone are the days when the booming industry was focused on expanding its reach to tourists from China and Brazil. Now, as the longest shutdown in history nears an uncertain end, an anxious industry is more focused on bringing back fans from New Jersey and Connecticut.

On Monday, the Broadway League will begin a “This Is Broadway” campaign that it plans to roll out on screens not only across the five boroughs — at subway and bus stations, in taxis and Wi-Fi kiosks, and on a giant electronic cube in Times Square — but also through social and news media platforms with a broader geographic reach, including YouTube, Facebook, Hulu, Condé Nast, CNN, The New York Times and more. The campaign, aimed squarely at people from the East Coast who before the pandemic enjoyed seeing Broadway shows, seeks to serve as a reminder of all that Broadway offers.

The campaign is anchored by a 2.5 minute video, featuring snippets of 99 shows, such as “A Chorus Line” and “Hamilton,” and narration by Oprah Winfrey. The spots will be excerpted in 30 second, 15 second and 6 second digital ads.

The marketing material points consumers to a new website, thisisbroadway.org, that features, describes and links to sales sites for every Broadway show that will be onstage this season; two shows, “Springsteen on Broadway” and “Pass Over,” are already running, and 15 more plan to start performances in September. The site also features recommendations based on user interests, and information about safety protocols (all shows are requiring that patrons be vaccinated and masked).

“The goal is to let the world know we’re back, and, specifically, to drive ticket sales for the first six months from the Northeast corridor and the Eastern Seaboard, which is where we believe is our best opportunity to put people in seats,” said Charlotte St. Martin, the president of the Broadway League, which is a trade association representing theater owners and producers. The League has set aside $1.5 million for the campaign, but says that the campaign will have a broader reach, which they estimate will be worth more than $3 million in advertising value, thanks to discounted ad rates and support from other organizations.

The campaign is unusual for Broadway because individual shows usually do their own marketing. But this is an unusual time, when concerns about the Delta variant have made an already precarious reopening seem even more risky. The League, citing the atypical nature of this season, says it will not disclose box office grosses, but St. Martin said the industry’s September sales are strong.

“There will be shows, as there always are, that don’t do well, and I’m sure they’ll blame it on the pandemic,” St. Martin said. “But I’m very encouraged.”

Theater owners agreed to pool consumer data from a period of five years, including 17 million ticket sales in the Northeast, to improve the campaign’s targeting, and multiple unions agreed to allow the use of archival video for advertising. Collectively the spots feature 113 shows, 735 performers, and one dog (Sandy, from “Annie,” of course).

In addition to the video, the campaign will call attention to the industry in other ways as well. On Aug. 30, the Empire State Building will be lit up to celebrate Broadway’s reopening. In collaboration with Audience Rewards, there will be a contest in which one person can win four tickets to all 38 shows now on sale. And, in collaboration with Playbill, there will be a mid-September festival and concert in Times Square.

The League has been determined since the start of the Broadway shutdown in March 2020 to find a way to promote Broadway as it returns, but the focus of the campaign has shifted as the Delta variant has rattled consumers.

“The hypothesis had been that the core audience is going to come back, and we should focus on the casual theatergoer,” said Andrew Lazzaro, a consultant who helped design the campaign for the Broadway League. “But over the course of the summer, as the Delta variant took hold, positions changed — a lot of our data started to suggest that the core audience wasn’t coming back at the level we needed, and we were able to pivot.”

Lazzaro said their strategy is primarily aimed at a million people living between Maine and Virginia who, before the pandemic, were reliable theatergoers, interested in seeing what’s new on Broadway, and accounting for a disproportionate share of ticket sales, but who now may need a bit of encouragement to resume the habit.

The campaign is scheduled to run through the end of the year. It overlaps with a $30 million promotional campaign by the city’s tourism agency to lure visitors back to New York City.

Bruce Springsteen Reprising ‘Springsteen on Broadway’ for Encore Run

LINK: https://www.rollingstone.com/music/music-news/bruce-springsteen-reprising-springsteen-on-broadway-1179646/

Bruce Springsteen is bringing his acclaimed Springsteen on Broadway show back to the St. James Theatre for an encore run. The residency will begin June 26th and run through September 4th. Tickets go on sale Thursday via SeatGeek.

“I loved doing Springsteen on Broadway,” Springsteen says in a statement, “and I’m thrilled to have been asked to reprise the show as part of the reopening of Broadway.”

Audience members will be required to show proof that they’ve been vaccinated for Covid-19 before they can enter the theater. Proceeds from the first show will go to a group of local New York and New Jersey charities including the Boys and Girls Club of Monmouth County, Broadway Cares/Equity Fights Aids, Community FoodBank of New Jersey, Food Bank for New York City, Fulfill (Monmouth & Ocean Counties Foodbank), Long Island Cares, NJ Pandemic Relief Fund and the Actor’s Fund.

Springsteen on Broadway was born out of a special show that Springsteen played for Barack Obama and his staff in the final days of his administration. Previews began on October 3rd, 2017 and it wrapped up December 15th, 2018 after grossing over $100 million from 236 shows. The set mixed hits like “Born to Run,” “Dancing in the Dark,” and “Thunder Road” with lesser-known tunes like “The Wish” and “My Father’s House.” Patti Scialfa joined him most nights for duets “Tougher Than the Rest” and “Brilliant Disguise.”

Springsteen’s most recent LP, A Letter To You, was released in October 2020. He promoted it by playing Saturday Night Live with the E Street Band, but he has not played in public since the start of the pandemic.

Broadway Set To Reopen August 4

According to The Washington Post Broadway will reopen August 4 with “Pass Over”, that must be coming from Britney Spears production in Washington D.C.

It looks like this Summer they’ll be one month of plays in New York before back to school.

LINK: https://www.washingtonpost.com/entertainment/theater_dance/broadway-reopening-nwandu-play-pass-over/2021/06/01/c7c8ac86-c2e1-11eb-8c18-fd53a628b992_story.html

Review – Four Tops On Broadway

That’s a lot better to be playing with down here, that’s an artist with good long sold reputation that you can see in smaller clubs, not like those big productions.

Something like that is something we can help promote on Broadway from ours across town, to help get the Four Tops play up and running.

That will help make our page bigger for our stuff, by helping get the word out for them.

LINK: New York Broadway Tickets

LINK: http://www.broadway.com

We’ll just jump right in there Broadway in New York City and see what’s going on, it’s been a while since I was around any of that.

Before I even look New York is way bigger than it used to be when I was younger, like with the population increase.

They’d need like ten thousand times the size of it is today to compare to what it looked like when I was a kid, today it’s not very big looking because the city got so large.

They have a webpage anyway www.broadway.com with the shows listed on it playing on Broadway.

What is Broadway anyway? Good question…it’s a street in New York City with all the venues on it for large plays, off Broadway must be the street next to it.

Yeah, getting a good spot down there would be hard these days.

Issues like the city being too large with the reduced area for having plays, I dunno I might run mine for this page from across town.

Just for the cheaper box venue, later we’ll check the rates and see what the area looks like on the blog to see the cost of starting your own Broadway production or Off Broadway Production or Crosstown like ours.

We’ll start with a quick review of Broadway.com , they have all the plays listed for Broadway and Off Broadway with ticket sales.

Let’s see what’s playing:

They have about fifteen productions running and several off Broadway productions including surprise Phantom Of The Opera and The Lion King, I was right even before I looked…I must be still current on that play, Aladdin and Mrs. Doubtfire…that would be the trip to New York I guess if I was going.

That’s my opinion of the page – didn’t have time to do anything on it yet.

Here’s a walking video tour from some guy down in times square this week on Youtube.

We’ve Been Up One Day

Since we’re new to Broadway I thought I’d get up early and check the newspapers to see if anyone noticed us, like to start copying our page for their Broadway page.

Like on the show Fame, their could be some crooked promotor watching our Fame promotion for their crooked one across town on the real Broadway, they could be stealing from us and then when we go down they won’t take our work.

So I checked to see if anyone put anything in the paper…what did it say?

Britney Spears just launched on Broadway at the same time as us, maybe she’s following this blog and then running down there to steal all my fans because I don’t have a box office yet like theirs.

LINK: https://thehill.com/changing-america/enrichment/arts-culture/556018-britney-spears-musical-will-make-pre-broadway-debut

STORY:

“””Musical theater and pop fans can rejoice because Broadway and Washington D.C.’s Shakespeare Theatre Company are coming together to bring dreams to life with “Britney Spears: Once Upon a One More Time,” The Washington Post reported on Thursday. 

“This is something so magical — it’s Shakespeare and Spears!” Shakespeare Theatre Company’s artistic director, Simon Godwin, said. 

The musical, to the stylings of Spears’ song catalogue, will surround a book club of fairytale characters — such as Snow White and Cinderella — who find themselves changed after reading “a feminist manifesto.”

Godwin said Nederlander producer Susan Bristow came to him with the idea months ago. “She came to us and said, ‘Can I share this idea with you?’” Godwin said. “I was delighted that people were identifying us as a space that they want to work with. I said, ‘Yes, I am all in.”

“Some folks might think it is a jukebox musical, but it is not,” he added of the musical. “This is taking classical stories and refashioning them. I felt there was a promise of excellence.”

While not directly involved, Godwin told The Washington Post that Spears gave her blessing for the show and he’s looking forward to see her reaction once it comes together.

“Once Upon a One More Time” will debut on Nov. 30 at Shakespeare Theatre Company’s Sidney Harman Hall and end Jan. 2, 2022. The hope is to bring the musical to the Nederlander-Organization Theater on Broadway once it has concluded its run in D.C.”””

Take it easy their Desdemona, I mean Washington D.C. come off it to get ready for Broadway.

I doubt they’d be able to help her much when she gets here anyway, like to our Broadway promotion.

They’ll probably be watching our Fame clips we post and trying to copy it for their show ahead of us, like on the show Fame itself…sitting in the office in Washington D.C. in their suit like their visiting the dance school or something on Fame, then stealing our dance moves for the big huge production across town.

I’d thought it just be some guy I would know, like downtown or something…then the same day I opened here Britney Spears got here.

It don’t matter, all her moves are probably from Kids From Fame anyway from her dance class tap books.